West House Orthodontic Practice honours the rights of its employees and other users’ including website visitors’ right to privacy and data protection. West House Orthodontic Practice is fully committed to complying with the provisions of all applicable Data Protection legislation and regulations such as Data Protection Act and EU GDPR. This Privacy Policy (“Policy”) describes how we collect, use, share, and retain personally identifiable information provided by users of this website. The Policy is effective as of 18th September 2018. The policy will be continuously assessed against new technologies, business practices, regulatory changes and the evolving needs of West House Orthodontic Practice. We are registered with the Information Commissioners Office, the UK’s Data Protection Authority.

Data Controller

The data controller for all personal data collected via this website is West House Orthodontic Practice with its registered office at 94 Prenton Road West, Prenton, Wirral CH42 9PX. This means that we are responsible for deciding what data we collect and how we hold and use your personal data. We will implement appropriate data security measures for protecting the data from unauthorised access and loss, as laid out in the Security section of this Policy.

Data Collection

West House Orthodontic Practice collects and maintains a variety of personally identifiable information, including names, email addresses, phone numbers, payment information, social media profiles. West House Orthodontic Practice collects information directly from individuals or from the parent companies of the individuals. The information could be collected through referral letters, e-mails, phone calls and face to face meetings. West House Orthodontic Practice does not collect personal data about individuals except when there is a legitimate business requirement or when such information is provided on a voluntary basis.

Users should also be aware that non-personal information and data may be automatically collected through the standard operation of West House Orthodontic Practice web servers, and by the use of cookies technology and/or Internet Protocol (“IP”) address tracking. Non-personal identification information might include the browser used by you, the type of computer, the operating systems, the Internet service providers, and other similar information. West House Orthodontic Practice web server also automatically gathers information about the top viewed and visited pages and links on our website, top entry and exit points, number of form completions, time spent on pages, top downloads, top keywords used offsite to lead customers to our website, your internet protocol (IP) address, information collected via cookies, the areas you visit on the website, the links you may select from within the website to other external websites and device event information such as system activity, crashes, hardware settings, browser type etc. Most browsers are set to accept cookies. You can set your browser to refuse cookies, or to alert you when cookies are being sent; however, if you disable cookies, the full functionality of West House Orthodontic Practice website may not be available to you. The information thus collected enables us to develop and customise our services better to meet your needs and preferences, and to bring to your attention any promotional offers.


Name of Cookie What it Collects Why Basis of Consent
_ga “Google analytic data: Online identifiers including cookie identifiers internet protocol addresses and device identifiers client identifiers” Marketing Privacy Policy
_gid “Google tag manager data: Online identifiers including cookie identifiers internet protocol addresses and device identifiers client identifiers” Marketing Privacy Policy
_gat “Google analytic data: Online identifiers including cookie identifiers internet protocol addresses and device identifiers client identifiers” Marketing Privacy Policy
uid “Addthis tools tracking data: unique IDs such as a cookie ID on your browser. IP addresses and information derived from IP addresses, such as geographic location. information about your device, such as browser, device type, operating system, the presence or use of ‘apps’, screen resolution, or the preferred language. the date and time you visited a Publisher Site or you used the AddThis Toolbar. the referring URL and the web search you used to locate and navigate to a Publisher Site. keywords entered into the AddThis Toolbar search functionality, and whether and when you downloaded, installed, or uninstalled the AddThis Toolbar.” “Functionality: We use personal information about you to enable Oracle customers and partners to market products and services to you, to provide personalized recommendations and messages, to link browsers and apps across devices, to sync unique identifiers with our partners, to develop and improve Oracle products and services, and for security and compliance purposes.” Privacy Policy, Obtain consent from your website visitors to share data with Oracle and Offer your visitors an opt-out mechanism
_cfduid “Cloudflare Identify individual clients behind a shared IP address and apply security settings on a per-client basis.It does not correspond to any user ID in your web application, and does not store any personally identifiable information.” Secuirty for cloudflare to check if any onfected machines for example are using their files. Privacy policy
wordpress_logged_in_ Our site is built using the WordPress platform. After login, wordpress sets the wordpress_logged_in_[hash] cookie, which indicates when you’re logged in, and who you are, for most interface use. Without it we wouldn’t be able to provide functionality for logged in users such as your personal account area and files. Privacy Policy
1P_JAR Alphanumeric piece of text This is used to gather Google website statistics and track conversion rates. Privacy Policy
APSID, HSID, NID, SAPISID, SID, SIDCC, SSID Alphanumeric piece of text Various cookies used by Google to store user preferences and information of Google maps Privacy Policy

Purpose of Processing

The personal data collected is used by West House Orthodontic Practice to give you information in relation to patient services. West House Orthodontic Practice may perform statistical analyses of user behaviour and characteristics to measure interest in and the use of various sections of the website. The personal data held by West House Orthodontic Practice may also be used on an aggregate basis without any personal identifiers to provide third parties with information and to help us to improve the features and content of the website or other marketing material.

If you or your parent company are a current client of West House Orthodontic Practice, opting out of marketing emails will not stop all communication from us. By becoming a client of West House Orthodontic Practice your firm is signing you up to receive certain information related to the organisation. It is a constitutional requirement for us to send this information to you.

If you are no longer or have never been a client of West House Orthodontic Practice, you can choose to opt in or out of further contact with us. We also receive data through networking (e.g. business cards) and add these details, if relevant, onto our data management system. We may on occasion purchase ‘opt-in’ data (lists from reputable providers) for promotional campaigns.

Data retention

The personal data collected is stored in West House Orthodontic Practice CMS system and other appropriate data management systems, both paper based and electronic. Personally identifiable information will not be disclosed to any third party except if permission has first been obtained from the users. The data will not be transferred to any agency located outside the EU. At regular intervals, we will:

  • Review the length of time we keep your personal data for
  • Consider the purpose or purposes for which we hold your personal data for in deciding whether (and for how long) to retain it
  • Securely delete information that is no longer needed for that purpose or those purposes
  • Update, archive or securely delete information if it goes out of date


West House Orthodontic Practice uses reasonable measures to safeguard personally identifiable information. The implemented measures will be appropriate to the type of information maintained and compliance with all relevant legislation governing protection of personal information. Measures are implemented to preserve the confidentiality, integrity and availability of the personal information. We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to only those employees, contractors or agents who have a legitimate business need to have access to that data. The employees, contractors or agents will process your personal data in accordance with our instructions. They will be subject to a duty of confidentiality and due care with respect to handling the personal data. We have put in place procedures to deal

with any suspected data security breach and will notify you and any applicable regulator of a suspected breach where we are legally required to do so. West House Orthodontic Practice employees are trained on data security and information protection. Relevant areas of the West House Orthodontic Practice website will employ Secure Socket Layer (“SSL”) or Transport Layer Security (“TLS”) encryption technology to enhance data privacy and help prevent loss, misuse, or alteration of the information collected and retained by West House Orthodontic Practice.


Where appropriate we may pass your data onto third parties.

Links to Third-Party Sites

Where appropriate and only for the legitimate business needs of West House Orthodontic Practice we may provide links to third-party web sites, or advertisements which contain links to third-party sites. These links are provided as a service to website users. The linked third-party websites are operated by independent entities that have their own privacy policies. This Privacy Policy does not apply to such other websites or to the use that those entities make of your information. West House Orthodontic Practice has no control over the content displayed on such sites, nor over the measures, if any, that are taken by such sites to protect the privacy of your information. West House Orthodontic Practice website may also serve third party advertisements, or other content that contains their own cookies or tracking technologies. West House Orthodontic Practice does not control the use of those technologies.


West House Orthodontic Practice for legitimate business interests, maintain contact information on its clients and the wider business community to communicate information on our services and updates. West House Orthodontic Practice also sends promotional material promoting its services and other relevant offerings. From time to time, West House Orthodontic Practice collaborates with other relevant organisations and companies to promote other programs that may be of interest to clients and the wider business community. In such cases, West House Orthodontic Practice does not provide these organisations with any personally identifiable information but may distribute the organisation’s information on their behalf to those who may legitimately be benefited from receiving such information or have elected to receive such information. If you do not wish to receive marketing material, you may opt out. Every marketing e-mail will include an ‘unsubscribe’ link at the bottom. You may also notify West House Orthodontic Practice in writing as set out below. If your parent company has nominated you as a relevant contact required to receive information on its behalf, you cannot opt out of important information West House Orthodontic Practice is required to provide you as per West House Orthodontic Practice contractual obligations to its clients.

Social media

We may use third party provided tools such as Hootsuite to manage our social media interactions. If you send us a private or direct message via social media the message may be stored by Hootsuite. Like other personal data, these direct messages will not be shared with any other organisations.

Access, Review and Correction

The General Data Protection Regulations gives you the right to access your personal data held by us (“subject access request”). If you have an established business relationship with West House Orthodontic Practice you may request from us a list of the categories of personal information held about you. Subject access requests must be made in writing to the details below. We will endeavour to respond to the request within a reasonable period and in any event within one month as required by the relevant provisions in the GDPR.

It is important that the personal data we hold about you is accurate and current. We will take all reasonable measures to ensure that the personal data we hold about you is accurate. When you make a request to access or review the personal data we hold about you, we will request you to verify your identity before the request can be fulfilled.

Privacy Rights

In addition to the rights of access, review and correction, you have the right to object to your personal data being processed for any particular purpose, or to request that we stop using your information. If you wish to exercise these rights, please e-mail info@westhouseorthodontics.com or send a letter marked “Data Protection” to West House Orthodontic Practice at 94 Prenton Road West, Prenton, Wirral CH42 9PX. If you have further concerns about how we use your personal data, you also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the data protection authority for the UK. Please visit https://ico.org.uk/ for more details on your data protection rights and how to contact them.

This privacy policy was last updated on 18th September 2018.